Logo Design

pro

Ayush Naresh Kumar

4.9

(4)

Starting at

500

About this service

Summary

Although it is not a full identity design project, a logo is a big part of a brand's identity and that is why I keep the user at the core of the process.

My methodology remains the same as the full identity project. I employ a fast-paced, user-centric, and guided methodology for defining and prioritising user requirements, creating user experiences, surfacing actionable insights, making strategic suggestions and producing realistic outcomes.

Check out the linked project below, it demonstrates my process in great detail.

Message me and let's discuss how can I help you.

What's included

BRAND DISCOVERY
1.0 BRAND OVERVIEW A facilitated discovery session (typically 1-2 hours) where I uncover deep insights about your customer base and internal team, as well as project-specific goals and benchmarks. It will be an on-call session. 1.1 USER’S JOURNEY This is where I map how your audience is interacting with your brand, their joys and pain points. This will finally nail down the scope of the project.
LOGO DESIGN
2.0 MOOD BOARDS (2-3) I'll create mood boards containing examples of logo designs, icons and illustrations based on the insights uncovered in the discovery session. The mood boards will give you an idea about representing the same idea in different ways. 2.1 LOGO DESIGN Where everything comes together. I’ll present 2-3 initial ideas with contextual applications. Then I’ll help you decide on a single direction and refine it. Includes up to 3 rounds of revisions. 2.2 LOGO VARIANTS I'll create different variants of the logo to be used on different scales for both web and print use in coloured, black & white, and greyscale versions. 2.2 MOCKUPS To envision the whole logo system, I’ll create mockups that will help you to visualize the potential and possible outcome of the logo. 2.3 LOGO GUIDE To help ensure brand consistency, I’ll craft a document containing guidelines for the entire logo system.

Example projects

Rufus & Bea - Logo Design

Sanskriti Antiques - Lettering

Recommendations

(4.9)

Ambar Vaea • Studio 7000

Client • Nov 25, 2024

Recommended

Ambar at Studio 7000 hired Ayush Naresh and recommends working with them

Rohit Khatri

Client • Sep 1, 2024

Recommended

Working with Ayush was a fantastic experience. He took the time to really understand what I needed, asking all the right questions and offering great suggestions. The logo was beautifully designed, exceeding all expectation and he went above and beyond the iterations until I was completely happy. He also thought ahead, giving me ideas for how the logo could work if I expand my business. Super motivated... Highly recommend!

Chintan Tutlani

Client • Jun 15, 2024

Recommended

It was an incredible experience working with Ayush. He really knows his skill. The vision board exercise was the point where I was completely sold. The entire process was very efficient and stress free, thanks to his professionalism and communication skill. I completely recommend him if anyone needs a logo.

Shreshth Arora

Client • Jun 12, 2024

Recommended

Had the pleasure of working with Ayush on my business's identity, and I'm thrilled with the results. Living in New Delhi, I needed a design that resonated locally and ayush nailed it. From the first consultation to the final reveal, the process was smooth and collaborative. Ayush took the time to understand my vision and delivered a unique, vibrant identity that exceeded my expectations. If you want someone who truly cares about your brand and delivers exceptional result, I highly recommend him.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer