1.0 BRAND OVERVIEW A facilitated discovery session (typically 1-2 hours) where I uncover deep insights about your customer base and internal team, as well as project-specific goals and benchmarks. It will be an on-call session. 1.1 USER’S JOURNEY This is where I map how your audience is interacting with your brand, their joys and pain points. This will finally nail down the scope of the project.

2.0 MOOD BOARDS (2-3) I'll create mood boards containing examples of logo designs, icons and illustrations based on the insights uncovered in the discovery session. The mood boards will give you an idea about representing the same idea in different ways. 2.1 LOGO DESIGN Where everything comes together. I’ll present 2-3 initial ideas with contextual applications. Then I’ll help you decide on a single direction and refine it. Includes up to 3 rounds of revisions. 2.2 LOGO VARIANTS I'll create different variants of the logo to be used on different scales for both web and print use in coloured, black & white, and greyscale versions. 2.2 MOCKUPS To envision the whole logo system, I’ll create mockups that will help you to visualize the potential and possible outcome of the logo. 2.3 LOGO GUIDE To help ensure brand consistency, I’ll craft a document containing guidelines for the entire logo system.