ELECXDRIP - Brand Identity & Packaging by Ayush Naresh KumarELECXDRIP - Brand Identity & Packaging by Ayush Naresh Kumar

ELECXDRIP - Brand Identity & Packaging

Ayush Naresh Kumar

Ayush Naresh Kumar


Services

Strategy: Brand positioning, Market differentiation, Tone of Voice Visual Identity: Logo suite, Typography system, Colour scheme, Illustration style, Logo animation, Brand guidelines Packaging: Mailer box, Shopping bag, Stickers, Thank you card, Garment labels and tags, Business card, Invoice template


ELECXDRIP, an urbanwear brand with a name that puzzled as much as it intrigued, partnered with us to work on its visual identity. They sought a narrative that stand out not just in design but in spirit. Our time with elecXdrip felt like a journey of discovery, of giving voice to the silent 'X'. We transformed ordinary mailer boxes into little moments of happiness. The fonts we chose whispered of courage and connection, while our illustrations blended boldness with a touch of humanity, creating a style that's undeniably elecXdrip. As you will walk through the case study, look beyond the images. Envision the possibilities of what can be crafted with care, with vision, and with a belief in what makes you unique.

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Posted Jun 9, 2024

ELECXDRIP, urbanwear brand, refined its visual identity with us, emphasizing the enigmatic 'X', bold mailer boxes, and fonts that evoke courage and connection.