Brand Strategy & Identity Design ✨
Discovery Consultation
An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.
Brand Strategy Workshop + Summary
Join us for a 2.5-hour virtual brand strategy workshop where we'll use a digital whiteboard to uncover the true essence, personality, and purpose of your brand. This workshop will help you understand why your brand exists and how it can make a positive impact! Our clients have gained clarity and a better understanding of their brand identity after this workshop. It's a great opportunity to share all your thoughts and ideas, and we'll provide you with a summary after the workshop of our unbiased thoughts.
*Curated Logo Variations
We will provide several logo variations for your brand, including a primary logo, a secondary logo, and an iconmark logo. The number of variations may vary depending on your project. If you require more than three variations, just let us know!
* Curated Typography Suite
Typography suite pairing should not be random; it's strategically selected to match your brand visuals. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we always try to find free commercial fonts first.
*Curated Color Palette
The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you! Typically, we curate between 3-5 colors, but no more than 7.
Custom Textures + Brand Elements
Elevate your brand with essential textures and brand elements that complement and enhance your core brand identity. Your brand elements include unique, on-brand designs tailored for seamless use across digital and print platforms. From custom icons to cohesive patterns and accent graphics, this package equips you with versatile, polished assets that bring depth and consistency to your brand presence.
Business Card Design(s)
Having a killer business card design can help your brand stand out from the crowd and be remembered long after you've parted ways with someone. It's like leaving a little piece of your brand behind that people can keep in their pocket or wallet and pull out whenever they need your services or products. This is designed on Canva so you will have an editable version to update at your convenience!
Canva Social Media Post Templates
Social media templates can be useful for a brand because they provide a consistent and professional look and feel across all social media platforms, saving time and effort in creating new content. They also allow for easy customization and branding, ensuring that the brand's message is clear and cohesive.
Custom Brand Mockup Images
Premium images demonstrate the application of your new visual identity across various mediums, including digital platforms and physical environments. These images are ideal for reuse on social media, websites, and marketing initiatives.
Brand Guidelines (or Style Guide)
A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.
3 Revisions
This service includes three revisions for the assets marked with an asterisk (*)