Brand Strategy & Identity Design ✨

Starting at

$

3,000

About this service

Summary

💡 Brand Strategy Workshop - Starting with a purpose in mind
Having a strategy that is solid is mandatory and is the core of your business. It will be your main foundation on which the visual designs will be built from.
Together, we will:
Create a brand definition (your mission and vision statements)
Defining your brand personality
Nailing down your brand voice & tone
Visual designs listed in the deliverables
Your unique selling point (USP)
Narrowing down your target audience
Review and analyze your competitors
When working with me, my goal is to make sure you feel like you understand fully what the process will look like from beginning to end. Open communication is so important as we need to make sure we're on the same page for the project!
❓ FAQs
Do you offer payment plans?
We sure do! Just make sure to mention it during our Discovery Call and prior to us creating your proposal so we can make sure to include it in your package.
How long does it take to complete a project?
Depends on which service you are inquiring. Brand Strategy & Identity Design projects range from 4-6 weeks, depending on the communication rate.
How will we communicate?
We have a Client Portal that includes a chat feature (which will notify you via email anytime you get a new message from us)
If you're already on Slack, we'll add you as an External Connection!
We don't live in the same city. Can we still work together?
Absolutely! In fact, 99% of our clients are not local. While we'd love to work with local clients, we welcome everyone from every corner of the world.
We need a website. Can you create a website for us?
Yes, we can! We currently create websites on Squarespace. While we're learning other website development tools, we may open to Framer and/or Webflow in the near future. Stay tuned!
Do you do copywriting?
Only basic copywriting - thanks to ChatGPT. However, we are not professional copywriters. We highly recommend that you hire a professional copywriter who specializes in your industry to supplement the copy to go with your website. If you need help finding one, we've got a network we can reach out to and help source one for you!
If I have my logo designed by someone else, can you help with other designs?
Sure thing! If you require a refresh of your designs but don't need a strategy, we recommend going for our Visual Identity service. Otherwise, if you're married to your logo(s) already and just want an expansion to your visual identity, we can create a custom proposal tailored just for you!

What's included

  • Discovery Consultation

    An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.

  • Brand Strategy Workshop

    Join us for a 2.5-hour virtual brand strategy workshop where we'll use a digital whiteboard to uncover the true essence, personality, and purpose of your brand. This workshop will help you understand why your brand exists and how it can make a positive impact! Our clients have gained clarity and a better understanding of their brand identity after this workshop. It's a great opportunity to share all your thoughts and ideas, and we'll provide you with a summary after the workshop of our unbiased thoughts.

  • *Logo Variations

    We will provide several logo variations for your brand, including a primary logo, a secondary logo, and an iconmark logo. The number of variations may vary depending on your project. If you require more than three variations, just let us know!

  • *Typography Suite

    Typography suite pairing should not be random; it's strategically selected to match your brand visuals. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we always try to find free commercial fonts first.

  • *Color Palette

    The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you! Typically, we curate between 3-5 colors, but no more than 7.

  • Brand Elements x 5

    Elevate your brand with five essential supporting graphics that complement and enhance your core brand identity. Your brand elements includes unique, on-brand designs tailored for seamless use across digital and print platforms. From custom icons to cohesive patterns and accent graphics, this package equips you with versatile, polished assets that bring depth and consistency to your brand presence.

  • Business Card Design(s)

    Having a killer business card design can help your brand stand out from the crowd and be remembered long after you've parted ways with someone. It's like leaving a little piece of your brand behind that people can keep in their pocket or wallet and pull out whenever they need your services or products. This is designed on Canva so you will have an editable version to update at your convenience!

  • Canva Social Media Post Templates

    Social media templates can be useful for a brand because they provide a consistent and professional look and feel across all social media platforms, saving time and effort in creating new content. They also allow for easy customization and branding, ensuring that the brand's message is clear and cohesive.

  • 3 Revisions

    This service includes three revisions for the assets marked with an asterisk (*)

  • Brand Guidelines (or Style Guide)

    A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.

  • Custom Brand Mockups

    Premium images demonstrate the application of your new visual identity across various mediums, including digital platforms and physical environments. These images are ideal for reuse on social media, websites, and marketing initiatives.

Recommendations

(5.0)

Working with Stacey was a fantastic experience. Clear communication, met deadlines, and was adaptable to changes. The final brand identity is exceptional!

Jennifer Sabin • AAXIS

Client • Sep 12, 2024

Jennifer at AAXIS hired Stacey and recommends working with them

She was amazing! She really took my vision and turned it into something I could be proud of! Im very excited to start implementing my brand into my business!

Nina Ligon

Client • Aug 14, 2024

Nina recommends working with Stacey

Zoë Arniotis

Client • May 14, 2024

Stacey was an absolute pleasure to work with! They were efficient, creative, and forward-thinking, always listening and collaborating effectively. I loved all the tools they used to share updates, which saved time and made it super easy to reference if any questions came up. I would 110% recommend working with Stacey and her team at Three Rivals!"

Elizabeth Westbrook

Client • May 2, 2024

Elizabeth recommends working with Stacey

Stacey was just what I'd hoped for on this project. She responded quickly, worked efficiently and effectively. She understood what I needed and came up with the best solution to make it happen so I could meet my deadline. Highly recommend!

Beinth Tomta • KAEINTHE

Client • Apr 9, 2024

Beinth at KAEINTHE hired Stacey and recommends working with them

Beinth Tomta

Client • Sep 12, 2023

Stacey is a great designer to collaborate with. She patiently listened to my project and seized my vision which she delivered in a timely manner. She is very positive, understanding, "organically" creative and very transparent with her work

Stacey is truly a gem to work with! She has a solution-driven mindset and excellent listening skills. Her communication skills, responsiveness, and positivity during the website design dynamized and eased up the project. Highly recommended!


Client • Feb 5, 2024

Dahlia Hylton

Client • Feb 2, 2024

Stacey is an amazing designer! Not only does she intently listens to the client's needs and executes appropriately, but she is immensely pleasant to communicate with and it's such a joy to collaborate. You won't miss with Stacey! Amazing!

Natalie Klinefelter

Client • Dec 6, 2023

Natalie recommends working with Stacey

Keri Shaw • Kind Bomb

Client • Sep 28, 2023

Stacey is fantastic at all things design and web! She is very organized and dependable!

Michelle Wiltshire

Client • Aug 1, 2023

This was my first branding experience and Stacey set the bar high. She communicated clearly, operated professionally, and remained super responsive. I felt seen and heard. I highly recommend Stacey to help you bring your vision to life!!

Stacey was amazing, she was very detailed in capturing my vision. She communicated with me effectively and worked around my schedule.She absolutely killed my brand design I couldn’t be happier. Definitely a 10/10 I would recommend her to anyone starting a business or building a business brand to get a professional logo done

Stacey is a joy to work with! She's a great listener, understood the brief well, and was incredibly thoughtful and fun to get to work with. We finished our project ahead of schedule and we're continuing to work with her beyond this project!

We love working with Stacey. She's fast, thorough, and super communicative. It's been such a great experience working with her on multiple pieces of our brand!


Client • Jun 21, 2023

Shana Peterson • Shana Peterson

Client • May 9, 2023

It is my absolute pleasure to recommend Stacey Troutman for a position with your organization. She collaborated with me while I was campaigning for a school board position. Stacey was responsible for the development of the social media campaign which entailed an interactive website, Facebook and Instagram pages. She used her knowledge and skillset to produce creative and innovative ideas. I thoroughly enjoyed my time working with Stacey and came to know her as a truly valuable asset.

Andi Hanako

Client • Apr 26, 2023

I would recommend Stacey's services to anyone looking for brand design, particularly branding and visuals. Stacey has such an eye for aesthetics, design, logos, and layouts. She made logos and visuals for me and they are absolutely gorgeous. She picked a color palette from photos I like, incorporated shapes I prefer, and went back and forth with me until they were beautiful, eye-catching, and unique to my style. She's brilliant and thorough! Stacey is also very knowledgeable about social media.


Duration

5 weeks

Skills and tools

Brand Designer
Brand Strategist
Visual Designer
Adobe Illustrator
Adobe Photoshop
Canva
Procreate

Work with me