Brand Strategy & Identity Design ✨ by Stacey TroutmanBrand Strategy & Identity Design ✨ by Stacey Troutman
Brand Strategy & Identity Design ✨Stacey Troutman
Cover image for Brand Strategy & Identity Design  ✨
💡 Brand Strategy Workshop - Starting with a purpose in mind
Having a strategy that is solid is mandatory and is the core of your business. It will be your main foundation on which the visual designs will be built from.
Together, we will:
Create a brand definition (your mission and vision statements)
Defining your brand personality
Nailing down your brand voice & tone
Visual designs listed in the deliverables
Your unique selling point (USP)
Narrowing down your target audience
Review and analyze your competitors
When working with me, my goal is to make sure you feel like you understand fully what the process will look like from beginning to end. Open communication is so important as we need to make sure we're on the same page for the project!
❓ FAQs
Do you offer payment plans?
We sure do! Just make sure to mention it during our Discovery Call and prior to us creating your proposal so we can make sure to include it in your package.
How long does it take to complete a project?
Depends on which service you are inquiring. Brand Strategy & Identity Design projects range from 4-6 weeks, depending on the communication rate.
How will we communicate?
We have a Client Portal that includes a chat feature (which will notify you via email anytime you get a new message from us)
If you're already on Slack, we'll add you as an External Connection!
We don't live in the same city. Can we still work together?
Absolutely! In fact, 99% of our clients are not local. While we'd love to work with local clients, we welcome everyone from every corner of the world.
We need a website. Can you create a website for us?
Yes, we can! We currently create websites on Squarespace. While we're learning other website development tools, we may open to Framer and/or Webflow in the near future. Stay tuned!
Do you do copywriting?
Only basic copywriting - thanks to ChatGPT. However, we are not professional copywriters. We highly recommend that you hire a professional copywriter who specializes in your industry to supplement the copy to go with your website. If you need help finding one, we've got a network we can reach out to and help source one for you!
If I have my logo designed by someone else, can you help with other designs?
Sure thing! If you require a refresh of your designs but don't need a strategy, we recommend going for our Visual Identity service. Otherwise, if you're married to your logo(s) already and just want an expansion to your visual identity, we can create a custom proposal tailored just for you!

What's included

Discovery Consultation
An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.
Brand Strategy Workshop + Summary
Join us for a 2.5-hour virtual brand strategy workshop where we'll use a digital whiteboard to uncover the true essence, personality, and purpose of your brand. This workshop will help you understand why your brand exists and how it can make a positive impact! Our clients have gained clarity and a better understanding of their brand identity after this workshop. It's a great opportunity to share all your thoughts and ideas, and we'll provide you with a summary after the workshop of our unbiased thoughts.
*Curated Logo Variations
We will provide several logo variations for your brand, including a primary logo, a secondary logo, and an iconmark logo. The number of variations may vary depending on your project. If you require more than three variations, just let us know!
* Curated Typography Suite
Typography suite pairing should not be random; it's strategically selected to match your brand visuals. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we always try to find free commercial fonts first.
*Curated Color Palette
The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you! Typically, we curate between 3-5 colors, but no more than 7.
Custom Textures + Brand Elements
Elevate your brand with essential textures and brand elements that complement and enhance your core brand identity. Your brand elements include unique, on-brand designs tailored for seamless use across digital and print platforms. From custom icons to cohesive patterns and accent graphics, this package equips you with versatile, polished assets that bring depth and consistency to your brand presence.
Business Card Design(s)
Having a killer business card design can help your brand stand out from the crowd and be remembered long after you've parted ways with someone. It's like leaving a little piece of your brand behind that people can keep in their pocket or wallet and pull out whenever they need your services or products. This is designed on Canva so you will have an editable version to update at your convenience!
Canva Social Media Post Templates
Social media templates can be useful for a brand because they provide a consistent and professional look and feel across all social media platforms, saving time and effort in creating new content. They also allow for easy customization and branding, ensuring that the brand's message is clear and cohesive.
Custom Brand Mockup Images
Premium images demonstrate the application of your new visual identity across various mediums, including digital platforms and physical environments. These images are ideal for reuse on social media, websites, and marketing initiatives.
Brand Guidelines (or Style Guide)
A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.
3 Revisions
This service includes three revisions for the assets marked with an asterisk (*)
Starting at$3,000
Schedule a call
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Procreate
Brand Design
Brand Strategist
Visual Designer
Service provided by
Stacey Troutman Houston, USA
$25k+
Earned
28
Paid projects
4.98
Rating
382
Followers
Brand Strategy & Identity Design ✨Stacey Troutman
Starting at$3,000
Schedule a call
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Procreate
Brand Design
Brand Strategist
Visual Designer
Cover image for Brand Strategy & Identity Design  ✨
💡 Brand Strategy Workshop - Starting with a purpose in mind
Having a strategy that is solid is mandatory and is the core of your business. It will be your main foundation on which the visual designs will be built from.
Together, we will:
Create a brand definition (your mission and vision statements)
Defining your brand personality
Nailing down your brand voice & tone
Visual designs listed in the deliverables
Your unique selling point (USP)
Narrowing down your target audience
Review and analyze your competitors
When working with me, my goal is to make sure you feel like you understand fully what the process will look like from beginning to end. Open communication is so important as we need to make sure we're on the same page for the project!
❓ FAQs
Do you offer payment plans?
We sure do! Just make sure to mention it during our Discovery Call and prior to us creating your proposal so we can make sure to include it in your package.
How long does it take to complete a project?
Depends on which service you are inquiring. Brand Strategy & Identity Design projects range from 4-6 weeks, depending on the communication rate.
How will we communicate?
We have a Client Portal that includes a chat feature (which will notify you via email anytime you get a new message from us)
If you're already on Slack, we'll add you as an External Connection!
We don't live in the same city. Can we still work together?
Absolutely! In fact, 99% of our clients are not local. While we'd love to work with local clients, we welcome everyone from every corner of the world.
We need a website. Can you create a website for us?
Yes, we can! We currently create websites on Squarespace. While we're learning other website development tools, we may open to Framer and/or Webflow in the near future. Stay tuned!
Do you do copywriting?
Only basic copywriting - thanks to ChatGPT. However, we are not professional copywriters. We highly recommend that you hire a professional copywriter who specializes in your industry to supplement the copy to go with your website. If you need help finding one, we've got a network we can reach out to and help source one for you!
If I have my logo designed by someone else, can you help with other designs?
Sure thing! If you require a refresh of your designs but don't need a strategy, we recommend going for our Visual Identity service. Otherwise, if you're married to your logo(s) already and just want an expansion to your visual identity, we can create a custom proposal tailored just for you!

What's included

Discovery Consultation
An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.
Brand Strategy Workshop + Summary
Join us for a 2.5-hour virtual brand strategy workshop where we'll use a digital whiteboard to uncover the true essence, personality, and purpose of your brand. This workshop will help you understand why your brand exists and how it can make a positive impact! Our clients have gained clarity and a better understanding of their brand identity after this workshop. It's a great opportunity to share all your thoughts and ideas, and we'll provide you with a summary after the workshop of our unbiased thoughts.
*Curated Logo Variations
We will provide several logo variations for your brand, including a primary logo, a secondary logo, and an iconmark logo. The number of variations may vary depending on your project. If you require more than three variations, just let us know!
* Curated Typography Suite
Typography suite pairing should not be random; it's strategically selected to match your brand visuals. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we always try to find free commercial fonts first.
*Curated Color Palette
The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you! Typically, we curate between 3-5 colors, but no more than 7.
Custom Textures + Brand Elements
Elevate your brand with essential textures and brand elements that complement and enhance your core brand identity. Your brand elements include unique, on-brand designs tailored for seamless use across digital and print platforms. From custom icons to cohesive patterns and accent graphics, this package equips you with versatile, polished assets that bring depth and consistency to your brand presence.
Business Card Design(s)
Having a killer business card design can help your brand stand out from the crowd and be remembered long after you've parted ways with someone. It's like leaving a little piece of your brand behind that people can keep in their pocket or wallet and pull out whenever they need your services or products. This is designed on Canva so you will have an editable version to update at your convenience!
Canva Social Media Post Templates
Social media templates can be useful for a brand because they provide a consistent and professional look and feel across all social media platforms, saving time and effort in creating new content. They also allow for easy customization and branding, ensuring that the brand's message is clear and cohesive.
Custom Brand Mockup Images
Premium images demonstrate the application of your new visual identity across various mediums, including digital platforms and physical environments. These images are ideal for reuse on social media, websites, and marketing initiatives.
Brand Guidelines (or Style Guide)
A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.
3 Revisions
This service includes three revisions for the assets marked with an asterisk (*)
$3,000