Andi Hanako - Brand Design, Web Design, & Digital Marketing 🎵

Andi Hanako (she/her) is a DJ, vocalist, lyricist, and sound researcher with releases on dance music labels from House mainstays Nervous Records and Rhythm and Culture, to Balearic House label Sub_Urban Records, Techno imprint Ballroom Records, and Black Hole Recordings’ Gameroom Records.





She is Ryukyuan-Japanese and Irish-American. Andi’s background influences her favorite genres, which include Okinawan folk music and Dance music. As a trained vocal soprano, singing is Andi’s first love. Andi lends her ethereal vocals to Dance tracks in English, Japanese, and indigenous Ryukyuan languages.





My role in Andi's project is to create a brand identity design that shows a profound representation of her background while also target her design to the nightlife and music industry. To accomplish this, I conducted a thorough research into Andi's cultural heritage, as well as the trends and preferences of the nightlife and music scenes. I also collaborated closely with Andi to ensure that the final design accurately reflects her vision and goals for the project. Additionally, I have explored various design elements such as color palettes, typography, and visual motifs to create a unique and memorable brand identity that resonates with Andi's target audience.





In the end, Andi expressed her satisfaction with the brand identity design, stating that it successfully captured her cultural background while also effectively targeting the nightlife and music industry. She also mentioned receiving positive feedback from her target audience, which further validated the success of the design!