Amber is a marketing powerhouse of a woman. She is the ultimate boss woman that does it all! Amber provides courses, coaching, and consultation services to teacher business owners. Her signature course is called Teacher Marketing Academy. She's currently shifting to consolidating her offers she shares to develop Teacher Marketing Academy so it can be more of a robust offering for her audience.

On the other hand, Amber also serves as fractional Head of Marketing for EdTech companies and is helping up and coming startup companies get off the ground while also supporting social media strategy with a bigger EdTech company.

Design tone:

renewed

fresh

passionate

radiant

glowing

professional

social/outgoing

Once Amber and I met a couple of times and discussed the design brief, I went off to create a mood board presentation (seen above) in which she approved. With this presentation, I also include a proposed color palette.

There were two ways I envisioned this project to go, which is why I presented Amber with two proposed color palettes. While she loved both of them and a mixture of both proposals, something didn't seem to quite click with us yet.

After many discussions and "let's sleep on it" comments, we've decided with a final color palette that Amber and I fell in love with !

I had to make sure all the colors worked well with one another, and they had great contrast for text and background colors.

On to the design stage, where the magic happens!

I don't always start sketching on a notebook and paper, sometimes I use my iPad Pro and Apple Pencil to kind of speed things up for me.

With Amber's design, my mind was everywhere - and not in a negative way!

I'm implementing a new strategy with my brain dump for designs. In the past, I would just brain dump any adjectives and nouns on a sheet of paper and write everything I could that aligns with the design brief.

For Amber's, I approached it in a more organized way. I chose five words that she and I agreed that represents her brand, and from there I created a list of more words that is in alignment of that root word. Lastly, I would highlight the words that mean the most or were more important than others.

From selecting a typeface...

To figuring out designs that flow with the message of her branding...

This process can take days and sometimes even up to 20 days for me to get something to spark. With that said, I always make sure to stay in communication with my clients when things take longer than expected.

Amber and I went back and forth a few times discussing which designs she felt connected to the most. I presented her two, however, she wasn't fully satisfied with either one.

In the end, we returned to the first concept I showed her and I got curious with one specifically. So, I began to play around with it more and added her colors!

Again, Amber and I met up back and forth discussing the designs to the point where we thought maybe we were overthinking it. So, I suggested we simplified and returned to the designs.

In the end, we did end up going with one of the initial designs I've presented to her and the more she looked at it, the more she fell in love with it - especially when the colors came into play!

To see more of Amber in action, check her website here!