FLORAL PRESERVATION

Brand Strategy

Brand Identity Design

Web Design

Business Card Design

Basia is a biomedical engineer with a passion for preserving memories! From a dedication to science and a love for tactile creativity, came a thriving and fulfilling business making beautiful and lasting keepsakes from flowers. She believes that everyone deserves to have a tangible reminder of the moments that matter most.

Sleek / Modern

Luxurious

Breathtaking

Romantic

Inspired

Soft / Chic

Basia's new visual identity finally meets her brand's core because we crafted it using her unique personality: soft, chic, modern, romantic and inspired. Her logo suite was built to mirror the visual effect that her products have: sleek, polished and luxurious assets that give off elegant movement, even in their stillness.

We wanted the web design to lull you into a dreamy, nostalgic state of mind - much like her timeless products are meant to do. So, I took a slight minimalist approach to the layout design - I wanted the pages to feel easy to explore/engage with and not overwhelm the user. I made sure there was always enough whitespace on the page, so that the photo displays of her work were the spotlight, while the buttons, text, visual movement and brand assets felt like natural accents. This approach to the design allowed me to prioritize user experience, while ensuring her new brand identity was well balanced and dispersed across the site!