Paloma didn’t want to be another dating app.They were building something different: a platform for people ready for real connection—no swiping, no games, no superficiality.

But their early messaging lacked distinction. It didn’t capture what made them unique or why their approach mattered. I partnered with Paloma to shape a brand voice, create detailed user personas, and craft strategic copy across key product and marketing surfaces—all to help them show up with more clarity, consistency, and credibility.

I led brand strategy, voice development, and cross-functional copywriting across Paloma’s early product and launch touchpoints.

User Research & Personas Developed 4 detailed user personas based on relationship goals and communication styles

Voice Audit & White Space Mapping Conducted competitor tone analysis to identify opportunities for distinction

Brand Voice Guidelines Created a comprehensive tone guide with do’s/don’ts, examples, and editing tips

Messaging Framework Wrote Paloma’s core elevator pitch and boilerplate used in press + investor materials

Landing Page Copy Developed conversion copy that balanced emotion, value prop, and clarity

Clear, compelling voice system embedded across brand and product

Landing page copy that positions Paloma as a confident, values-driven alternative

Application flow that guides users with warmth and clarity

Internal team alignment on messaging, helping them scale consistently