BoomPop helps teams plan better offsites, events, and experiences. But their copy wasn’t matching the energy of the product—or the purpose behind it. Much of their messaging leaned overly technical or flat, lacking the joy and personality you’d expect from a brand in the business of celebration.

They brought me on to add more consistency, clarity, and brand tone to everything from their public site to in-product UX. Our goal: create a more intuitive, enjoyable experience while helping the brand sound like itself everywhere it shows up.

As a cross-functional copy partner, I support BoomPop’s product, design, and marketing teams with a wide range of writing and editing needs.

Clear, compelling voice system embedded across brand and product

Landing page copy that positions Paloma as a confident, values-driven alternative

Application flow that guides users with warmth and clarity

Internal team alignment on messaging, helping them scale consistently