BoomPop: UX & Marketing Copywriting
Andrea DiNardo
Infusing a modern events platform with clarity, consistency, and celebration.
Project Summary
BoomPop helps teams plan better offsites, events, and experiences. But their copy wasn’t matching the energy of the product—or the purpose behind it. Much of their messaging leaned overly technical or flat, lacking the joy and personality you’d expect from a brand in the business of celebration.
They brought me on to add more consistency, clarity, and brand tone to everything from their public site to in-product UX. Our goal: create a more intuitive, enjoyable experience while helping the brand sound like itself everywhere it shows up.
My Role
As a cross-functional copy partner, I support BoomPop’s product, design, and marketing teams with a wide range of writing and editing needs.
Highlights
Website Audit & Rewrite
Helped overhaul the public-facing site with messaging that’s more clear, confident, and celebratory
Product & UX Copywriting
Write and edit onboarding flows, in-product messaging, and user notifications
Blog & Content Strategy
Write original posts and provide editorial support to grow BoomPop’s content footprint
(Check out some recent blogs on beating burnout and planning long-dreaded SKOs)
Results
Clear, compelling voice system embedded across brand and product
Landing page copy that positions Paloma as a confident, values-driven alternative
Application flow that guides users with warmth and clarity
Internal team alignment on messaging, helping them scale consistently
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Posted Jul 16, 2025
As a cross-functional copy partner, I support BoomPop’s product, design, and marketing teams with a wide range of writing and editing needs.
