Chain React: Email Marketing & Content Strategy

Developed a social media and email marketing strategy for Infinite Red, promoting their 2024 Chain React conference. This included developing an overall content strategy, managing a content calendar, copywriting for email and social, building emails in Mailchimp, and creating automated email flows.

Chain React needed a comprehensive content strategy to drive ticket sales and attendee engagement for their 2024 React Native conference. I developed and executed a multi-channel approach that combined strategic email sequences with social media content to build excitement and conversions.

Designed complete email funnel mixing sales-driven and educational content

Built automated email flows in Mailchimp that guided attendees through their entire conference journey

Wrote conversion-focused copy that balanced technical credibility with compelling calls-to-action

Developed weekly content calendar with 5+ strategic tweets promoting speakers, workshops, and conference value

Created social copy that drove engagement while building community anticipation

Balanced promotional content with educational value for the React Native developer audience

Developed messaging hierarchy that worked across email, social, and web channels

Created copy frameworks that maintained consistent brand voice throughout the campaign

The integrated content strategy successfully supported ticket sales for the 2024 conference, demonstrating effective audience engagement and conversion-focused messaging across multiple touchpoints.