Just wrapped on copy for a SoCal destination, and it’s been a good reminder:
You’re not just writing about a place. You’re trying to make someone feel like they’re already there. The salt in the air. The neighborly nod. The sun-drenched afternoons.
Good brand writing doesn’t describe, it whisks you away 🌀
Here’s a little sneak peek
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Posted Oct 10, 2025
Just wrapped on copy for a SoCal destination, and it’s been a good reminder:
You’re not just writing about a place. You’re trying to make someone feel like t...