I’m the Brand Manager at Hello Alice, where I lead how the brand shows up across social, email, events, and strategic programs. I own the visual direction, creative standards, and cross-channel consistency, while guiding the design workflow and supporting the marketing team with strategic creative planning.

Lead brand execution across social, email, events, and programs

Maintain and evolve the brand system to ensure clarity and consistency

Provide creative direction and oversee visual quality across channels

Build scalable design processes, templates, and workflows

Partner with leadership to align creative strategy with company goals

My role spans strategy, creative direction, hands-on design, and operational structure. With a lean team, I act as the central brand steward—making sure every visual touchpoint ladder ups to our brand identity and supports our marketing and product initiatives.

This role requires me to:

Guide creative strategy and ensure visual alignment across teams

Make brand decisions rooted in data, audience needs, and business priorities

Move quickly without sacrificing quality or consistency

Serve as a creative partner to leadership and program owners

Cross-functional coordination is core to my role. I work closely with our Co-Founder, Chief Product & Technology Officer, Marketing Coordinator, and Program Managers to clarify requirements, streamline workflows, and deliver cohesive, effective creative.

I also lead and refine internal processes by:

Improving content-to-design handoffs and approval workflows

Creating systems and templates in Notion, Google Slides, Canva, and Brandwatch

Supporting adoption of tools like Confluence and Jira for smoother cross-team collaboration

Ensuring every asset aligns with Hello Alice’s brand voice and visual identity

Brief: Build a cohesive creative suite for Hello Alice’s Financial Literacy Month initiative, supporting a blog series, panel event, and social campaign.

Stay aligned with the Hello Alice brand and voice

Make content visually accessible, inclusive, and mobile-friendly

Maintain consistent creative direction across formats

I partnered with our content team to identify core messaging and translated it into a unified visual theme. I developed Instagram carousels, LinkedIn graphics, email banners, and event visuals, ensuring everything worked as a single branded experience.

Higher engagement across Instagram and LinkedIn

Increased event registrations

Stronger visual identity around educational and thought-leadership content

Brief: Create a scalable visual system for Hello Alice’s weekly event series that stays on-brand, works across multiple themes, and can be updated quickly by the marketing team.

Establish a consistent visual identity for all recurring events

Build templates that non-design teammates can update without breaking the brand

Support fast turnarounds and last-minute program shifts

I developed a modular template system in both Canva and Google Slides, built around clear layout rules, typographic hierarchy, and brand assets. I documented usage guidelines to keep everything consistent and partnered with event hosts to ensure the visuals matched the tone and purpose of each session.

Faster production timelines for weekly events

A repeatable system that reduced design bottlenecks

More polished event promotion that helped drive attendance and visibility

Brief: Refresh and systemize Hello Alice’s brand guidelines while creating internal templates that make it easy for every team to produce on-brand work.

Strengthen visual consistency and improve clarity across brand elements

Translate brand rules into practical, ready-to-use templates

Provide clear documentation so teams can self-serve without guesswork

I audited all existing brand materials and identified gaps in consistency, usability, and clarity. From there, I refined our color, typography, and layout standards and rebuilt our core templates in Google Slides and Canva. I added visual examples, usage notes, and guardrails so teams could produce branded materials without breaking the system.

Higher adoption of standardized templates across the company

Fewer one-off design requests and reduced friction in content creation

A more cohesive and professional brand presence across all channels

Design: Figma, Adobe Illustrator, Canva

Project Management: Notion, Confluence, Jira

Templates & Docs: Google Slides, Docs, PowerPoint, Confluence, Notion

Collaboration: Slack, Loom, Google Workspace

This role pushed me to operate at a brand leadership level, not just a design level. I’ve learned how to balance speed with structure, build systems that scale, and protect the integrity of the brand while supporting a high-volume content engine.

It strengthened my ability to:

Own and drive end-to-end brand and creative processes

Lead brand thinking across cross-functional teams

Create visuals and frameworks that are both compelling and genuinely useful for small business owners

If you want an alternate version that leans more into strategy, leadership, or brand stewardship, I can adjust it.