The visual identity complements the brand's vision by expressing its artistic style on a freeway. The logo suite is elegant and minimal. The logo mark represents Maandals in two ways, an “M” shape for Maandals, and a wave shape for being the new wave in the men’s footwear industry. We also crafted custom illustrations to use across the branding. These illustrations add a playful and artistic touch to the identity while helping the brand express itself better.