Bold Brand Strategy & Identity for Fitness Rebels
Sola Wild
I crafted a dynamic brand strategy and identity for PROTO, a bold fitness brand designed for individuals who embrace unconventional lifestyles. By combining edgy aesthetics with functional design, the brand reflects strength, rebellion, and purpose, resonating with fitness enthusiasts who push boundaries both in and out of the gym.
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Posted Dec 17, 2024
Bold brand strategy and identity for PROTO, blending edgy aesthetics with the purpose of inspiring fitness enthusiasts who embrace unconventional lifestyles.
