The Healing Threshold Brand Identity

Caris Tansill

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
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A Brand Identity For a Local Support Group Helping Survivors Find Healing

The Healing Threshold is a northern Ohio-based Christian counseling group for women recovering from sexual abuse. Their goal is to bring healing and restoration to survivors, empowering them to find hope, renewal, and a sense of purpose through faith in Christ.
This project was deeply inspired by the journey to healing after deep trauma. The color palette captures a sense of hope and patience. The yellow promotes security, reassurance, and boldness, while the teal inspires patience, focus, and empathy. These colors also capture the highs and lows of trauma work; warm yellow for the moments of hope and break-through and teals for the heavier moments that require patience and calm determination to push through. The logo echos this also, with an open door welcoming the audience to walk the path of healing to reach their new life in Christ (the sun at the end of the path and cross as the north mark in the compass).
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