Creative Direction Alexis Presa

Roles Creative Direction, Branding, Identity, Packaging

Year 2021

At the start of the pandemic, businesses were forced to transition their business models so that they could survive the oncoming hard times. Good Cup was pivoting at the time and wanted their brand to stand out in order to endure the hard times that were to come. The company was a bit chaotic visually and did not have one single identity that they could own for themselves proudly. They needed a comprehensive and cohesive brand identity that they could lay as a foundation for the new chapter in their business and a foundation that could hold against even the toughest of times.

After establishing a refreshed and unified brand identity, we implemented the new identity throughout all different touchpoints, both print and digital. Everything from bag packaging, to social media posts. The results were increased awareness for not only the town of Cebu, but also for Philippines and the world. They were getting orders from all over the world, which was a testament to how quickly they evolved paired with how established they became through a new look and feeling for their customers. The 2020 Philippine Brewers Cup champion and owner of Good Cup adds that “The country has a good problem of having more coffee demand than there is supply of green beans”.