TopHands — Brand design for an events company
Alexis Presa
Context
Creative Direction
Alexis Presa
Roles
Creative Direction, Branding, Strategy, Identity, Naming
Year
2024
TopHands logomark animation
Challenge
The company came to us with a call to elevate the standards of the event management industry with an emphasis on providing events with hiring experienced and qualified stagehands. This meant that there was a standard of professionalism that they wanted to establish in the event industry and wanted to be the forerunners of this new standard. They wanted an identity that matched their mission, and one that had the potential to become when known within the industry.
Impact
We landed on a solution that would represent the core of their mission which was people serving people. This identity was something that event managers, producers, festival producers could support in efforts to make sure everyone is being taken care of. With the role out of other brand touchpoints, it has enabled the brand to be noticed across a multitude of mediums, which are spread across print and digital.
Thank you for taking the time to look at my project! It means a lot to me.
Credit:
Art direction & brand design: Alex Presa
Graphic Design: Alex Presa
Motion Design: Alex Presa
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Presa Studio
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Posted Aug 10, 2023
Creating a brand that is setting a better standard for how stagehands are hired for events. We landed on a solution that would represent their core identity.
