Gamlify — Brand design for a modern video gaming experience

Creative Direction Alexis Presa

Roles Creative Direction, Branding, Identity, Brand touch points

Year 2025

Gamlify set out to become the go-to platform for gamers who want seamless access to retro, current, and cross-platform games — all in one place. The challenge was to create a bold, cohesive brand and dashboard UI that captured the spirit of gaming nostalgia while still feeling modern, intuitive, and scalable for future features.

The new Gamlify brand identity and dashboard concept unify the past and future of gaming into one accessible experience. With a clear headline — “Play the games you want to play, from any system, from any generation, forever.” — and a clean, immersive UI, the design evokes freedom, discovery, and endless play. The result is a flexible identity system and product design that positions Gamlify as a visionary in the evolving game-streaming space.