I don’t know about you, but I’d rather have a pap smear than see another lotus logo for a “feminine” brand. We deserve better.

This branding project isn't just design - it's a declaration. While everyone else is playing safe in the shallow end of the pool with their pastel palettes and flower motifs ( because girls like pink, right?) , I wanted my client to dive into the deep end with design that says "your health is worth taking seriously."

Let's cut through the noise about "showing up online" and "speaking your customers' language." Here's the raw truth: Nobody's losing sleep over your brand story – they're losing sleep over their own problems. While you're busy crafting the perfect "about us" story, your customers are sitting there thinking, "But what about MY story?" This is how I approached my client's strategy and tone @medusa_pelvic I put myself in her client's shoes. Think about this: You've all been there. Waiting months for that doctor's appointment, only to be rushed through like you're on a medical conveyor belt. Five minutes of half-hearted listening, followed by the greatest hits of dismissive responses: "It's all in your head" or "That's just normal for your age." That one personally stings for me. (Quick reality check: That thing where you leak when you laugh or exercise? Not actually normal, despite what Dr. Dismissive might say. And yes, it's totally fixable.) Here's the kicker: Her clients are living this story right now. They're sitting in waiting rooms, physical or metaphorical, desperate to be heard. That's why my approach was dead simple – healing starts by being heard. Because in a world of endless chatter, being truly heard isn't just nice – it's revolutionary.