Let's talk about dentists and their creative choices for a hot minute. You know what puts people to sleep faster than nitrous oxide? Most dental branding. Seriously – scroll through LinkedIn and it's like a dental school yearbook had a party with ClipArt. Tooth logos... tooth logos everywhere.

When Lapkat Dental approached me, they were ready to shake things up. No more playing it safe. No more blending into the sea of mint green and generic smiles. They wanted something that would make people stop scrolling and think, "Wait... that's a dental brand?"

Instead of following the cavity-prone path of predictable dental design, we created something with bite:

A sophisticated 'L' monogram that cleverly incorporates circular elements reminiscent of toothbrush bristles – because saving smiles is their jam

A bold terracotta color palette that tells a story (more on that in a sec)

A personality-driven brand voice that isn't afraid to crack a joke while cracking down on cavities

Here's where it gets good: that striking terracotta color isn't just about standing out in a mint-washed industry. It's a meaningful nod to the client's Croatian heritage, specifically matching the distinctive beaches of their home island. Talk about building a brand with roots (the non-dental kind, for once).

We cranked the personality up to 11 because:

Nobody wants to pull a Ross Geller (leave the teeth whitening to the pros, people)

Being scared of dentists is real (that's why they come armed with treats and the good drugs)

Serious dental care doesn't require serious boring branding

Your brand doesn't need to be as stiff as waiting room small talk. Even in healthcare, there's room for personality, storytelling, and design that makes people smile – before they even sit in the chair.

The result? A dental brand that breaks category conventions while building genuine connections. Because at the end of the day, dentistry is about people, not just teeth.