Identity Design for Lost City Naturals
Matt Losapio
LOST CITY NATURALS
Skincare Brand Identity
Lost City Naturals sought a refined visual identity; one that could distill its ethos with clarity and allure, drawing in discerning, health-conscious individuals as its presence expanded.
The new identity needed to exude quiet luxury while underscoring a deeper commitment: the preservation of fragile oceanic ecosystems.
Through a tapestry of richly textured imagery, steeped in place and sensation, we invite the viewer into an environment both serene and elemental.
LCN does not merely craft products; it curates an experience - one that lingers, evocative and immersive. The brand visuals had to do the same.
Our new identity gives us the confidence to approach the market in a way that feels like Lost City was intended. I feel like we're now able to communicate what makes us valuable and unique more confidently and clearly.
A curated color palette and imagery style were crafted to evoke a sense of calm. An homage to the organic rhythms of ocean life, where fluidity and serenity coexist.
With a considered logo system, a nuanced palette, an elegant typographic language, and a distinctive approach to imagery, Lost City Naturals steps forward with a refined identity - one designed to resonate with its growing community of eco-conscious and health-minded individuals.
The brand strikes a careful balance: bold yet restrained, enduring yet fluid. Crafted with intention, its visual language is both grounded and expansive, adaptable across every touchpoint while remaining unmistakably its own.
Simple. Natural. Beautiful.
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Posted Feb 27, 2025
A considered logo system, nuanced palette, an elegant typographic language, and a distinctive approach to imagery - explore Lost City Naturals' refined identity
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