Root Cause Wellness Logo Design
Matt Losapio
Brand Designer
Illustrator
Logo Designer
Adobe Illustrator
Adobe Photoshop
Procreate
Overview
Root Cause Wellness is a natural medicine practitioner that utilizes traditional techniques while being open to and embracing modern technology and medical practices.
I wanted to create a logo that represented both of these concepts and bridged the gap between the traditional and modern feel.
The Challenge
The image below is what I was given as inspiration by the client for this logo design.
I understood their direction, but felt this didn't represent the intended outcome for the client.
This image is great, but is far too busy and detailed to be a logo. Plus, I knew she wanted the brand to have a modern and minimal vibe to it. This image, to me, does not feel that way.
I started to experiment with different ideas and symbols that could represent a modern and natural brand.
Ultimately landing on the "RC" logo concept that was chosen.
Inspiration
Keeping words like
Modern
Natural
Friendly
Minimal
in mind, I could strike a balance between new and old, modern and traditional.
Logo Family Breakdown
The simplicity of the RCW icon gives us lots of pairing combinations. The icon can be used on its own, or paired with text to give different display options.
Here is an example of the logo used on packaging.
Further breakdown of the logo and design decisions.
Matt with 1110Design did an amazing job designing a logo for my business!! He took the time to think through different design concepts based on information I had given him. To my surprise, I absolutely loved a design that was completely different than the idea I had gone in with. Matt was pleasant & professional to work with. I highly recommend him!!
-Bonnie, Root Cause Wellness
