Root Cause Wellness Logo Design

Overview

Root Cause Wellness is a natural medicine practitioner that utilizes traditional techniques while being open to and embracing modern technology and medical practices.

I wanted to create a logo that represented both of these concepts and bridged the gap between the traditional and modern feel.





The Challenge

The image below is what I was given as inspiration by the client for this logo design.

I understood their direction, but felt this didn't represent the intended outcome for the client.

This image is great, but is far too busy and detailed to be a logo. Plus, I knew she wanted the brand to have a modern and minimal vibe to it. This image, to me, does not feel that way.



I started to experiment with different ideas and symbols that could represent a modern and natural brand.

Ultimately landing on the "RC" logo concept that was chosen.



Inspiration

Keeping words like

• Modern
• Natural
• Friendly
• Minimal

in mind, I could strike a balance between new and old, modern and traditional.



Logo Family Breakdown

The simplicity of the RCW icon gives us lots of pairing combinations. The icon can be used on its own, or paired with text to give different display options.





Here is an example of the logo used on packaging.

Further breakdown of the logo and design decisions.



-Bonnie, Root Cause Wellness