East Hampton Kettlebell Club

For this kettlebell fitness club, I developed a brand identity that blends vintage inspiration with a fresh, modern sensibility. The goal was to honor the long-standing heritage of kettlebell training while creating a visual style that feels energizing, contemporary, and accessible to today’s fitness audience.

To achieve this balance, I paired classic illustration styles reflective of East Hampton’s historic character with clean modern imagery and typography. The result is a distinctive aesthetic that feels both familiar and new, grounded in tradition but designed to stand out in a competitive local market. This combination gives the brand a unique personality that resonates with the community and reflects the timeless strength of kettlebell culture.