I created the brand identity for this kettlebell fitness club. I wanted to honor the vintage vibes of this age-old workout method, but create a brand that feels new and fun.

By integrating vintage style illustrations and combining them with "modern" images I managed to create a unique aesthetic that is sure to attract the local kettlebell user market. I considered that East Hampton is a historical town, surrounded by more historical towns, so the imagery is familiar, but presented in a new way.

My role for this project included Brand Designer & Art Director

I created the...

Logo System

Brand Identity

Apparel Design

Posters