We created these logo options for Xcelsior Ski and explored some brand imagery. Xcelsior Ski is an apparel brand and outdoor lifestyle company out of New York.

They were after a logo that expressed a sense of modernity and edginess. We also included representations of New York State to reflect the "Excelsior" name and their proud New York roots.

Our goal was to create a family of logos that can be used across multiple touch points. Xcelsior Ski plans to use these on everything from stickers, shirts, jackets, ski's and various outdoor and winter sports equipment.

These logos of varying size give Xcelsior Ski the option to use the best fitting image for their particular application.