Xcelsior Ski Logo Suite

For Xcelsior Ski, a New York based apparel and outdoor lifestyle brand, we developed a range of logo concepts and early brand imagery to help establish the foundation of their visual identity. The exploration centered on creating a modern, edgy aesthetic that aligned with the brand’s ambition to stand out in the ski and outdoor apparel space.

In addition to stylistic direction, we incorporated visual references to New York State as a nod to the brand’s name, “Excelsior,” and their strong New York roots. These elements helped create a sense of place and heritage while maintaining a clean, contemporary look. The final concepts provided the brand with a clear creative direction and a cohesive starting point for future brand development.

The goal for this phase was to build a flexible logo system that could adapt seamlessly across a wide range of applications. Xcelsior Ski needed marks that would translate effectively from small-scale items like stickers and garment labels, to larger surfaces such as jackets, skis, and outdoor equipment.

By developing a family of logos in varying sizes and levels of detail, we ensured the brand has the versatility to choose the right mark for any use case. This system gives Xcelsior Ski the freedom to maintain a consistent visual identity across all touchpoints while supporting practical production needs.