Brand Identity for Le Chic Cosmetics

Logo Design, Art Direction, Packaging, Typography, Color Palette and Photography Style.

The founder of Le Chic envisioned a brand that felt luxurious and exclusive. My role was to translate that vision into a visual language that invites and lingers in the mind.

Drawing inspiration from high fashion editorials and timeless elegance, I curated a palette of textures, tones, and typography that speak to a premium experience. From the refined packaging details to the classic serif fonts, every element was chosen to feel intentional and elevated.

The photographic style is softly desaturated and cinematic, evokes the glamour of old Hollywood, an echo of vintage beauty reimagined for the modern moment. This delicate balance between nostalgia and sophistication gives the brand its distinct sense of allure.

What emerged is an identity that feels both rare and resonant, a quiet kind of luxury that leaves a lasting impression.

The main logo is simple, striking, and clear. The unique typography gives us opportunities to use the letters as individual sub marks.

For the bottle above, I envisioned a label that felt as tactile as it looks. Something you don’t just see, but sense.

Instead of a traditional printed paper label, I opted for a raised vinyl transfer applied directly to the glass. This subtle elevation invites touch, adding a layer of texture. Paired with the soft, delicate fragrance and the warm clarity of amber glass, the result is a fully immersive sensory experience.

Le Chic focuses heavily on natural sources for their products, and the packaging is a good opportunity to reflect that. Using recycled materials, the Kraft cardboard boxes have a roughened and raised texture, adding another layer to the design.