Brand Identity for Le Chic Cosmetics

Logo Design, Art Direction, Packaging, Typography, Color Palette and Photography Style.

The owner of Le Chic wanted to convey a sense of luxury and exclusivity. I chose imagery, typography, colors and patterns that give the viewer the feeling that they're looking at a high end product that's exciting to use. The use of specific textures, patterns, imagery, packaging, coloring and typography all lend a hand in developing a unique user experience.

The use of photography that has a slightly washed out feel gives a sense of retro, vintage vibes, a classic Hollywood cinematic aesthetic.

The main logo is simple, striking, and clear. The unique typography gives us opportunities to use the letters as individual sub marks.

I wanted the bottle shown above to have labeling with a tactile feel when the user holds it. Rather than having a paper/printed label, I wanted some sort of transfer onto the glass bottle itself. When the user holds the product, they'll feel the edges of the printed text against the glass which invokes more of a full sensory experience.

Being that Le Chic focuses heavily on natural sources for their products, I wanted the packaging to reflect that. Using recycled materials, the Kraft cardboard boxes have a roughened and raised texture, adding another layer to the design.