Brand Identity for Le Chic Cosmetics

Logo Design, Art Direction, Packaging, Typography, Color Palette and Photography Style.

The owner of Le Chic sought to establish a brand that exudes luxury and exclusivity. My approach focused on crafting an elevated visual identity that captivates and excites, leaving a lasting impression on the user.

To achieve this, I carefully curated imagery, typography, colors, and patterns that evoke the essence of a premium product. Specific design elements—such as textured patterns, elegant packaging, and sophisticated typography—were selected to create a cohesive and memorable brand experience.

The photography features a subtly washed-out aesthetic, lending a vintage, retro vibe reminiscent of classic Hollywood glamour. This cinematic touch not only enhances the brand's timeless appeal but also reinforces its unique position in the luxury market.

The result is a brand identity that seamlessly blends modern sophistication with nostalgic charm, delivering an exclusive experience that resonates with Le Chic’s audience.

The main logo is simple, striking, and clear. The unique typography gives us opportunities to use the letters as individual sub marks.

I wanted the bottle shown above to have labeling with texture. Rather than having a paper/printed label, a raised vinyl transfer is used on the glass bottle itself. The delicate scent, the textured label and the clear Amber glass combine to create a full sensory experience.

Le Chic focuses heavily on natural sources for their products, and the packaging is a good opportunity to reflect that. Using recycled materials, the Kraft cardboard boxes have a roughened and raised texture, adding another layer to the design.