Plot twist: a speech therapy brand without a single speech bubble in sight. Why? Because after traumatic brain injuries and strokes, people need more than just their voice back – they need their life back.

Meet Celina, the speech therapist who gets it. While everyone else is busy drawing mouths and word bubbles, we went deeper. Think fluid lines that flow like recovery (spoiler: it's never a straight path), colors that feel like a warm hug, and an icon that says "you're not alone" without saying a word.

Sure, we could've gone with New Mexico's yucca flower – beautiful, but wrong story. Instead, we crafted something that walks the line between "I'm a pro" and "I've got your back." Because when you're rebuilding your world one word at a time, you need both.