What should I look for in a good email marketing portfolio?
Look for case studies or examples where the marketer has helped increase email open rates or click-through rates. Make sure they have worked with businesses similar to yours. Check if they have samples that show creativity and a clear understanding of your industry.
How can I tell if a freelancer is experienced in creating email marketing strategies?
Ask for examples where they’ve planned and executed complete email campaigns. Look for success stories where they used segmentation and automation to improve results. Make sure they can explain their process clearly and show results from past projects.
What should I discuss during the initial meeting with a freelance email marketer?
Talk about your goals for the campaign. Discuss your target audience and the tone you want in your emails. Make sure they understand your brand and can suggest strategies to achieve your objectives.
How do I agree on email marketing deliverables with a freelancer?
Have a clear discussion about what you need, like newsletters or promotional emails. Decide on the number of emails, deadlines, and key performance indicators (KPIs). Write down everything you agree on to ensure both of you are on the same page.
How can I ensure my project starts quickly once I hire a freelance email marketer?
Prepare the materials they need, like brand guidelines and product information. Set up a kickoff meeting to discuss the project in detail. Make sure they have access to the necessary tools and platforms to begin work promptly.
What platforms or tools should I ensure a freelance email marketer can use?
Check if they can use popular email marketing platforms like Mailchimp or Klaviyo. They should also know how to use analytical tools to track email performance. Make sure they are comfortable with collaboration tools like Google Workspace for smooth communication.
How much time should I allocate for an email marketing campaign to show results?
Be prepared to give the campaign a few weeks to months, depending on your goals. Initial emails might be for testing and finding what your audience responds to. Patience is key to refining strategies for the best results over time.
How can I ensure a freelance email marketer fits well with my team?
Consider their communication skills and reliability in your initial interactions. It helps if they are open to collaborating and willing to adjust to feedback. Their ability to engage in teamwork while offering their expertise is important.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
