💎Gen-Z Newsletter - Word Tonic | Client Work

Marleena Garris

Digital Marketer
Email Marketer

Brief 🍨

Create an engaging and compelling newsletter for Word Tonic, a Gen-Z copywriting community of creatives looking to break into, disrupt, and lead the copywriting space.

Write from the perspective and tone of Word Tonic, a bold and genuine brand voice that echoes the community it holds. TOV will be attention grabbing, compelling, and informative, but not TOO serious (this is literally me).

Research what is popping in the community and align copywriting tips and tricks that will get over 4,000 subscribers excited to embrace our community, and ultimately, join the party.


A smashing newsletter on the power of customization, vibrance, and creativity in copywriting.

Are there GIFS, Marleena? Yes. Tons of them. *evil laughter*

As the first writer of the newsletter after the founder stepped down from the task, I had a tall order on my hands. Carolyn kept her sense of trust in me, because my own personal voice is just as bold as Word Tonic's - it's a great thing too, because we need voices that keep turning the wheels of this community front and center.

If there's one thing about me - I'm making a scene.

I could chop it up, but there's only one way to experience the opening act of the Word Tonic newsletter era...

This theme? Sweet treats and magic acts. See how it all comes together below!

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