Scentbird Sample Script (tiktok agency)
Marleena Garris
Peep the sample script here
Brief 🌸
- Craft a TikTok script for Scentbird featuring (1) concept and (4) hooks.
- Demonstrate attention to detail, analytical creativity, and brand research.
___
Create a 'Main Character Concept,' empowering users in crafting their scent of choice within the brand ethos.
Write hooks balancing relatable scenarios and the individuality that comes with choosing a product in the profiles.
Research into TikTok trends and Scentbird's ethos, ensuring alignment with the brand and bottom line to create a scent and experience for both the user (on the clock app) and the browser (on the web)
___
Work💭
In this TikTok script for Scentbird, I embraced the "Main Character Concept," aligning with the brand's ethos of empowering users to curate their own fragrance story.
Script✨
Concept: I am the protagonist.
- Capture the essence of Scentbird's mission—users as main characters in their fragrance journey.
Highlight individuality, customization, and self-expression through curated scents.
Hook 1: Crusty Perfume
- Start with a relatable scenario using the blue eyeshadow filter and scream sound effect.
Showcase frustration with generic perfumes, introducing Scentbird as the solution for a personalized and curated fragrance experience.
Hook 2: Scent of the Day
- Feature a stylish matching outfit to Scentbird vials. Emphasize the vast fragrance collection and the appeal of gifting a subscription.
Use the voiceover to add a playful touch and engage the audience.
Hook 3: Fragrance Transformation with Trixie Mattel
- Create a "get ready with me" transition using Ruby Red scent. (reg to glam)
-Connect to the Scentworld podcast and Trixie Mattel's influence, showcasing Scentbird as a tool for personal transformation and celebrity connection.
Hook 4: Live Like a Lead in Sex and the City
- Play on the Sex and the City theme song, positioning Scentbird as the key to living a fabulous, lead-character life. You know the POV
Incorporate Espresso Shot fragrance, coffee, and the quintessential "Sex In the City" vibe. (This is the one that MUST go with a coffee. No exceptions. I cannot get it out of my head.)
Result✅
A script that captures the vibe and tone of Scentbird with hilarious + relatable UGC content.
If I don't laugh at these, I don't send them, but the sounds proposed in the document alongside Scentbird's actual real-time appeal makes this a match made in heaven.
The main character/choose your own ______ trend is right up this brands' alley.
Like this project
Posted Nov 21, 2023
Take a peek at my process for a sample Scentbird script. Rejection is redirection. Scents not included!
Likes
0
Views
192
