Email Strategy and Design | RUANI

As RUANI’s Email Strategist & Designer, I craft compelling email campaigns that blend storytelling, strategy, and design to engage customers and drive sales. From welcome flows to product launches, I create visually captivating, high-converting emails that reflect RUANI’s indulgent and wellness-driven brand.

Objective: Enhance RUANI’s email marketing strategy to drive customer engagement, increase conversions, and reinforce the brand’s indulgent yet wellness-driven identity. Develop high-converting email flows, including welcome sequences, product launches, and promotional campaigns, to nurture leads and boost sales.

Challenge: RUANI needed to establish a stronger connection with its audience through email, ensuring messages felt personal, visually captivating, and strategically timed. The challenge was to optimize email performance while maintaining a balance between indulgence and health-conscious messaging, as well as increasing retention and conversion rates.

The refreshed email design and strategic content placement enhanced engagement, resulting in higher open and click-through rates, a reduced bounce rate, and lower unsubscribe rates—demonstrating stronger subscriber interest and brand connection for RUANI.