Instagram Content Creation

Weronika Popiolek

Graphic Designer
Social Media Manager
Content Creator
Adobe Photoshop
Canva
unsplash
Maximize your brand's social media plan with Instagram. No more mindless posting - discover the power of purposeful content. Let your posts serve a clear purpose and watch your brand thrive 🙌✨

Social Bee Creative Co.

Social Bee Creative is a digital marketing agency for the modern entrepreneur. Providing content creators and business owners with innovative brand positioning and impactful social media management solutions that help them stand out from the competition and reach their goals faster. The mission is to empower brands, content creators, and businesses of all sizes by providing unparalleled services tailored to their needs; while inspiring them through creative storytelling on social media platforms.
Content Pillars
Informative content – email marketing, social media tips, how to's and trends
Relatable – lighthearted and fun content like memes, tweet reposts
Inspiring – content around client results, inspiring content ideas, etc.
Social Bee Creative Co.
Social Bee Creative Co.

Queen Hemp Company - Social Media Strategy

Queen Hemp Company is a Charlotte based indoor hydroponic industrial farm that provides hand-crafted, full spectrum hemp products. Our mission is to guarantee top quality and consistent, safe hemp products for our customers through the use of independent laboratory testing. We strive to be the premier choice in natural remedies by providing an innovative approach to health and wellness with our superior hemp products that have been scientifically engineered to deliver a synergistic effect within the body. We believe in giving people a chance at living their best life possible which is why we remain focused on creating remarkable experiences for each individual who uses Queen Hemp's unique value proposition – exceptional quality and effective results. Our vision is to be the go-to source of premium hemp products while inspiring others around us with knowledge of how this ancient plant can improve overall wellbeing as we continue innovating for better ways to promote healthy lifestyles.

Strategy Goals

The primary goals of Queen Hemp Company's social media strategy were:
Increase Brand Awareness: Enhance the visibility of Queen Hemp Company within the wellness industry.
Educate the Audience about hemp: Inform followers about the benefits of hemp-derived CBD products and distinguish the company's offerings from competitors.
Strengthen Customer Engagement: Foster loyalty and interaction through compelling and informative content, through polls, Q&A's and local events.
Drive Traffic and Sales: Increase visits to the company website and boost online sales of hemp products.

Strategy Implementation

Content Creation and Curation

Queen Hemp Company developed a robust content calendar to ensure a consistent presence on social media platforms mainly focusing on Instagram, Facebook. We used a freelance photographer found through Instagram, Everything is done in-house: co-ordinating the shoot, building a shot list using Pinterest, partnering with brands.
The content focused on:
Educational Posts: Informative articles, infographics, and videos about the benefits of CBD, usage tips, and the science behind hemp products.
Behind-the-Scenes Content: Showcasing the company's environmentally controlled process from seed to final product.
Customer Testimonials: Sharing positive customer stories and reviews to build trust and credibility.
Interactive Content: Quizzes, polls, and Q&A sessions to engage followers and encourage participation. The company also often asks about the product lines and let's them decide on the products that they want/need.

Community Building

Queen Hemp Company prioritized building a strong online community by:
Hosting In Person Sessions: Educating audience on various CBD-related topics and answering their questions. These are hosted in Charlotte, NC
Collaborated with Edwin Cruz - a local chef who created a hemp-infused menu. The dining experience was hosted at the hemp farm, and it was sold out - https://www.instagram.com/p/CWdhI35JUrG/
In person events: Regularly attending farmers markets and posting on social media.

Analytics and Optimization

We closely monitored social media analytics to track the performance of posts, engagement rates, and website traffic. Insights gained from this data were used to optimize content and strategies continually.
Queen Hemp Company
Queen Hemp Company

Results

Increased Brand Awareness

Queen Hemp Company's social media following grew over six months. Their content reached a wider audience, with a notable increase in brand mentions and shares.

Educated Audience

Educational posts and webinars significantly boosted audience understanding of CBD. Engagement rates on these posts were higher than average, indicating strong interest and value.

Strengthened Customer Engagement

Interactive content, including live sessions and community-building efforts, led to a massive increase in comments, likes, and shares.

Drive Traffic and Sales

Social media-driven traffic to Queen Hemp Company's website increased by 80%. Online sales saw a 50% growth, attributed to successful campaigns and promotions.

Empowered Ecommerce

Empowered Ecommerce is an innovative design services provider that helps entrepreneurs and small business owners build their ecommerce brands. Our unique value proposition lies in our focus on data-driven design, which allows us to identify the best opportunities for your brand's growth while creating custom designs that stand out from the competition. Our mission is to empower ambitious businesses with access to world-class digital design services so they can take their brand to the next level, and our vision is to create a vibrant community of successful online brands that are leading the industry.
Content Pillars
Informative content – how to use the Shopify platform, tips
Storytelling – content that presents information through storytelling
Facts & stats – engaging statistics and shocking facts about content marketing
Inspiring - past client projects, finding fonts, trends
Empowered Ecommerce
Empowered Ecommerce


Amber Barry Digital

Amber Barry Digital is a marketing automation agency designed to help growing businesses succeed. With our unique approach, we build creative sales funnels and tailored marketing assets to ensure maximum results for our clients. Our mission is to provide the highest quality digital services and solutions with a comprehensive understanding of both digital strategy and customer psychology, enabling us to connect more customers with products or services they truly value. We strive towards creating an environment where potential customers can easily find what they’re looking for, while also valuing their feedback so that companies can get better over time. Our vision is ultimately one of continual success for both the business owners we serve as well as the community in general – by bringing together modern technology and traditional values, Amber Barry Digital endeavors to shape the future of online marketing.
Content Pillars
Informative content – email marketing, marketing automation tips, how to's and trends
Relatable – lighthearted and fun content, personal posts
Inspiring – content around client results, remote work and financial freedom, etc.
Amber Barry Digital
Amber Barry Digital
Partner With Weronika
View Services

More Projects by Weronika