Queen Hemp Company is the first indoor hydroponic industrial farm in Charlotte, NC. I have been responsible for content creation, content editing, and social media management for Queen Hemp (https://www.queenhempcompany.com)!

Setting KPIs: Define clear, measurable Key Performance Indicators (KPIs) such as reach, engagement rate, conversions, and follower growth to track the success of your social strategy.

Identifying Target Audience: Understand the demographics, preferences, and behaviors of your audience on each platform to tailor content effectively, focusing on education, wellness, and lifestyle.

Establishing Brand Voice + Tone: Maintain a warm, knowledgeable, and trustworthy voice that positions Queen Hemp Company as an authority in the hemp space while fostering community engagement.

Cross-Posting Strategy: Adapt content for different platforms while ensuring compliance with each platform’s CBD advertising policies. Focus on educational posts, customer testimonials, and product highlights.

Influencer Campaigns: Collaborate with influencers who align with Queen Hemp Company's values and can authentically promote the benefits of CBD within regulatory guidelines.

Content Buckets + Cadence: Establish key content categories, such as hemp education, customer stories, product spotlights, behind-the-scenes insights, and promotional updates. Maintain a consistent posting schedule (every 2-3 days).

Calendar in Notion: Use Notion or a similar tool to manage a content calendar, schedule posts, track performance, and ensure compliance with promotional guidelines.

Featured below is a selection of my favorite Instagram content to have worked on for the company.