TORY ELLERS | WEB DESIGN, SOCIAL MEDIA, EMAIL MARKETING DESIGN

Tory Ellers curates soul-stirring, highly personalized journeys for the storytellers of the world. With a focus on thoughtful storytelling, intimate details, and seamless experiences, the brand exists to create travel that feels both meaningful and effortlessly elevated.

I partnered with Tory Ellers to refine their website design and digital presence—translating their brand values into a compelling visual and editorial language across their website, Instagram and email marketing. The goal was to create a content experience that felt as luxurious, curated, and transportive as the journeys they design.

Here’s what I brought to the project:

I crafted a tone of voice that’s equal parts editorial and emotionally grounded—luxurious, yet relatable. Every caption and content prompt was designed to evoke the feeling of stepping into a beautifully told story, capturing the essence of what makes a Tory Ellers trip so unforgettable.

I planned the Instagram grid to feel like a curated travel journal—balancing warm, candid moments with rich textures and destination-driven beauty. The feed now feels cohesive, elevated, and deeply reflective of the brand’s adventurous, refined spirit.

I directed and edited Reels that feel premium without being overproduced—capturing moments of beauty, quiet movement, and mood. The content was designed to feel aspirational but grounded, evoking curiosity and emotion over trendiness.

To support long-term consistency, I created Instagram Story templates, highlight icons, and a library of evergreen content ideas that reflect the brand’s aesthetic and messaging. These tools allow the brand to show up consistently, even between big launches or campaigns.

Throughout the project, I worked closely with the founder to ensure that the brand’s digital presence stayed true to its core DNA—thoughtful, elegant, and rooted in real connection.

The result? A social presence that’s as captivating as the experiences Tory Ellers offers—luxurious, human, and impossible to scroll past.