Branding + Social Media + Web Design

In this project, I took charge of creating a comprehensive social media and web design plan for the Drinking Buddies brand. This involved not only the initial strategic planning but also the ongoing management and content creation for all social media platforms.

Social Media Strategy and Management: Developed a detailed social media strategy aimed at increasing brand visibility and engagement. This included defining target audiences, setting goals, and planning content themes.

Managed all social media accounts, ensuring consistent posting schedules and prompt interaction with followers to foster a strong community.

Content Creation: Created all social media content, including graphics, photos, videos, and written posts. The content was designed to be engaging, shareable, and aligned with the brand's playful and vibrant identity.

Conducted photoshoots and produced high-quality images that highlighted the brand's products and lifestyle appeal.

Web Design: Designed the brand's website to be visually appealing and user-friendly. This included layout design, visual elements, and ensuring a seamless user experience.

Implemented SEO best practices to enhance the website's visibility and drive organic traffic.

Impact: The comprehensive social media and web design plan significantly boosted Drinking Buddies' online presence. Engagement rates on social media increased, and the website saw higher traffic and improved user interaction. This holistic approach to digital marketing and design has strengthened the brand's connection with its audience and driven growth.