Rebranding + Product + Packaging Design

In this project, I spearheaded the comprehensive rebranding of Drinking Buddies, a fun and vibrant brand known for its playful drinking accessories. My role encompassed a full spectrum of design elements, from conceptualization to execution, ensuring a cohesive and visually engaging brand identity.

Logo Design: Created a new logo that captures the brand’s playful and social spirit, ensuring it resonates with the target audience.

Pattern and Print Design: Developed unique patterns and prints that reflect the brand's fun and engaging personality. These designs were applied across various products and marketing materials to create a consistent and recognizable brand image.

Product Design: Designed a new range of products, including drinking accessories and merchandise. Each product was crafted to align with the brand's refreshed identity, ensuring both functionality and aesthetic appeal.

Packaging Design: Revamped all product packaging to reflect the new brand identity. The packaging design was crafted to be eye-catching and informative, enhancing the overall customer experience.

Brand Photography: Conducted all brand photography for social media and the website. The photoshoot sessions were aimed at creating visually appealing images that highlight the products' features and the brand's lively personality.

Impact: The rebranding effort has revitalized Drinking Buddies, positioning the brand as a go-to choice for fun and trendy drinking accessories. The cohesive design approach has not only improved brand recognition but also increased customer engagement and satisfaction.