Instagram Graphics
Aishwarya | Brand Therapy
On the Grid
Instagram is a major part of any brand's social media plan. With the right strategy in hand, you don't have to post for the sake of posting. Find out the purpose behind your posts and let your content work for you. 💪
1. Alt Coffees
Overview– Alt Coffees is a modern cold-brew coffee brand. They're looking to target Gen-Z who is excited about pushing their edges and trying something new.
Content Pillars
- Informative content – coffee, brewing processes, cold brew
- Relatable – lighthearted and fun content like memes, tweet reposts
- Lifestyle – content around how people consume coffee, UGC, etc
2. Wizeo
Overview– Wizeo is a content marketing platform that helps people scale their businesses with on-demand SEO content from subject matter experts.
Content Pillars
- Informative content – content marketing and all its aspects
- Company – introducing writers from the brand
- Storytelling – content that presents information through storytelling
- Facts & stats – engaging statistics and shocking facts about content marketing
3. Rubix
Overview– Rubix is the first green blockchain founded on Web3 using Proof-of-Pledge protocol
Content Pillars
- Informative content – content around Web3 and cryptocurrency
- Company – important company updates
- Engagement – quizzes, questions, interactive content
- Facts & stats – quick word definitions, statistics
4. The Woman's Company
Overview– It creates and provides safe, intimate wellness and hygiene products; customized for and embracing the changing phases of the human body; while being mindful of the depleting environment.
Content Pillars
- Informative content – content around menstruation and health
- Company – team members, offers, updates
- Engagement – quotes, movie clips, magazine articles
- Facts & stats – organic stats, facts about the environment and the human body
- Inspiring – content around strong, powerful women
- How-to – how to use products, tips
