Performance Auto & Sound Magazine (PASMAG) has been covering modified car culture since 1999. Featuring many wild and wonderful builds from the US and Canada, as well as testing and reviewing various automotive performance and audio parts.
They have partnered with various automotive adjacent brands and organizations such as Formula DRIFT, ImportFest, and Holley Products.
My Role 📱
Draft, execute, and manage social media publishing schedule
Create engaging on-brand content derived from their website
Monitor UGC and re-share accordingly, crediting original poster
Copywriting and editing
Monitoring post performance
Staying on top of relevant industry news and trends
Results 🚀
A consistent social media presence across Facebook & Instagram
1000+ followers gained
Hundreds of daily accounts reached, impressions, and engagements
Collaborated with client on content strategy that was aimed at their target audience, stayed on brand, on trend, increased engagement, and fostered growth.