Communication Analyst & Social Media Management | Support Driven

Erika Carpio

Copywriter
Social Media Manager
Community Manager
ClickUp
LinkedIn
Slack
🗓️ Time period: 6 months July 2022 - December 2022 🗓️

Roles and Responsibilities:

I was responsible for:

Copywriting Creation: Daily creation of compelling copy for client campaigns and the company's own social media posts.
Some of the main tools used:
Slack Community: Responsible for crafting the weekly Community Newsletter and announcements based on the ClickUp campaign schedule.
Social Media Management: Executed two daily posts for LinkedIn and Twitter, maintaining a consistent online presence.
Content Curation: Compiled and organized content for the weekly Newsletter and Slack Community Flyer. Curated content from Slack, sought community members' permission to share their posts/photos, incorporated ongoing campaigns, and ensured the inclusion of Bitly links for tracking click-through rates.
Workflow Management: Utilized ClickUp for internal processes, such as viewing the monthly/weekly content strategy, client campaigns, and tracking which links and social media posts were assigned to me for creating a unique copy for each platform and post.
Visual Content Creation: When needed, designed visuals using Canva to complement written content.
Post Scheduling: Employed SocialBee for scheduling posts after receiving approval from the marketing team lead.
Resource Reference: Referred to Google Drive for reviewing SD brand guidelines and client-specific guidelines for each campaign. Used Google Docs for creating copywriting drafts before sending them for approval.
Slack Integration: Utilized Slack to create the weekly Slack Community Flyer, I used JSON.
Campaign Analysis: At the end of each campaign, generated reports to analyze performance and identify areas for improvement.
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