Roles and Responsibilities:

I was responsible for:

Copywriting Creation: Daily creation of compelling copy for client campaigns and the company's own social media posts.

Some of the main tools used:

Slack Community: Responsible for crafting the weekly Community Newsletter and announcements based on the ClickUp campaign schedule.

Social Media Management: Executed two daily posts for LinkedIn and Twitter, maintaining a consistent online presence.

Content Curation: Compiled and organized content for the weekly Newsletter and Slack Community Flyer. Curated content from Slack, sought community members' permission to share their posts/photos, incorporated ongoing campaigns, and ensured the inclusion of Bitly links for tracking click-through rates.

Workflow Management: Utilized ClickUp for internal processes, such as viewing the monthly/weekly content strategy, client campaigns, and tracking which links and social media posts were assigned to me for creating a unique copy for each platform and post.

Visual Content Creation: When needed, designed visuals using Canva to complement written content.

Post Scheduling: Employed SocialBee for scheduling posts after receiving approval from the marketing team lead.

Resource Reference: Referred to Google Drive for reviewing SD brand guidelines and client-specific guidelines for each campaign. Used Google Docs for creating copywriting drafts before sending them for approval.

Slack Integration: Utilized Slack to create the weekly Slack Community Flyer, I used JSON.

Campaign Analysis: At the end of each campaign, generated reports to analyze performance and identify areas for improvement.

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