Email Marketing Campaign - Tanrevel

I had the pleasure of writing this copy for the email marketing campaign leading up to Black Friday sales for Tanrevel. The objective was to encourage customers to immediately purchase self-tanning kits by creating a sense of urgency, highlighting the products' benefits, and lastly, offering a 40% discount to email subscribers.

I worked closely with their marketing team to ensure I created the copy that aligned with their business goals and ultimately in high conversions. Which it did. The Black Friday Sales email sequence got an open rate of 18% which is close to the beauty industry standard of 20%. And I successfully created the type of email copy that aligned with their edgy brand tone.

This email marketing campaign is another success story that I worked on for Tanrevel, however, this was part of the email sequence leading up to Valentine's Day. Similar to the previous project, I wrote copy to incentivise customers to treat themselves to a 25% discount code and highlighted popular products.

The copy I created for this email campaign successfully had a 20% open rate, which was possible with optimised A/B testing.