Email Marketing: Inbox to In-store.
Erika Mané
Project: Earth Day Email Sequence for March London
March London is a clothing boutique based in Richmond, UK, known for its selection of timeless and high-quality fashion edits. Customers sign up for their email list in-store to receive exclusive discounts and store updates. They do not yet have a website.
The project goal:
This three-part email sequence was created as part of the boutique’s first-ever structured email marketing campaign. The goal was to:
Build awareness around March London's commitment to sustainability in the lead-up to Earth Day.
Drive in-store traffic and engagement with the boutique’s curated sustainable collections
Collect data (CTR, open rates) to inform future strategy, particularly around website UX and messaging priorities.
What I did:
This was a self-initiated concept project created as part of a proposal for March London, aimed at helping them establish a strategic email marketing foundation. I created both the copy and visual design on Figma (keeping in mind marketing automation platforms such as Mailchimp and Klaviyo).
The email series was designed to follow the customer journey from awareness to conversion:
From left to right:
1. Awareness
Introduced Earth Day as an opportunity to align values with customers.
2. Consideration
I highlighted the boutique’s sustainable edit and in-store styling experience. I also included practical benefits to spark curiosity and intention.
3.Conversion
Timed for Earth Day, this final email introduced a personal connection by naming the head stylist and further encouraging in-store visits.
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Posted Aug 7, 2025
Email campaign concept for fashion boutique. Created a 3-sequence email flow combining brand storytelling, product discovery, and conversion-focused copy.
