Client: NetSupport Product: 247Connect (Cloud-based remote support solution) Industry: B2B EdTech & SaaS Platforms: WordPress, Instagram, LinkedIn, Klaviyo

NetSupport needed to launch 247Connect, a new cloud-based remote support product, in a highly competitive EdTech and SaaS market.

Saturated market with established competitors offering similar solutions

Complex technical product requiring simplified messaging for SMB decision-makers

Need for cohesive multi-channel launch strategy across web, email, and social

Inconsistent brand messaging that didn't clearly differentiate 247Connect from competitors

The target audience being IT managers and school administrators, needed to quickly understand how 247Connect solved their specific pain points (fragmented support systems, lack of user-friendly software, security concerns) without getting lost in technical jargon.

I led research and content creation for a comprehensive product launch campaign that simplified technical messaging and positioned 247Connect as the practical, user-friendly solution for educational institutions.

Conducted in-depth competitor analysis, identifying market gaps and customer pain points

Analyzed the messaging strategies of 3 competitors to find differentiation opportunities

Created a strategic positioning framework that informed all campaign messaging

Identified key customer frustrations: fragmented systems, poor UX, complex setup processes

Wrote conversion-focused landing page copy for WordPress

Translated technical features into clear business benefits

Provided UX/UI guidance to the design team for optimal content hierarchy

Created benefit-driven CTAs focused on demo requests and trial signups

Deliverable: 1 complete landing page (live and accessible)

Designed and wrote 2 strategic emails in Klaviyo

Crafted subject lines and preview text optimized for B2B open rates

Focused messaging on pain point → solution → CTA structure

Ensured brand consistency with landing page and social content

Deliverable: 2 launch emails

Created platform-specific social strategies for Instagram and LinkedIn

Wrote copy for 15 social posts tailored to each platform's audience

Collaborated with the graphic design team, providing creative briefs and messaging guidance

LinkedIn content: Thought leadership, product benefits for IT decision-makers

Instagram content: Visual storytelling, behind-the-scenes, brand building

Deliverable: 15 social posts across Instagram and LinkedIn

While specific metrics aren't available from this internship project, the campaign successfully:

✅ Established clear market positioning - Differentiated 247Connect from competitors through benefit-driven, jargon-free messaging ✅ Created cohesive multi-channel experience - Consistent brand voice across landing page, email, and social platforms ✅ Drove inbound demo requests - Strategic CTAs and pain-point-focused copy contributed to lead generation ✅ Simplified technical complexity - Made enterprise-level software accessible to SMB decision-makers ✅ Enabled sales team effectiveness - Provided a clear messaging framework that sales could leverage in conversations

Key Insight: The success of this campaign was rooted in deep competitor research that identified exactly what customers were frustrated with—and positioning 247Connect as the antidote to those specific pain points.

WordPress (landing page CMS)

Klaviyo (email marketing platform)

Instagram (social content platform)

LinkedIn (B2B social strategy)

Google Docs/Sheets (research documentation and content planning)

This project demonstrates my ability to:

Conduct strategic research that informs the entire campaign messaging

Translate complex B2B technical products into clear, benefit-driven copy

Collaborate effectively with design teams through clear creative direction

Create cohesive multi-channel campaigns with a consistent brand voice

Position products competitively in saturated markets

Result: Successfully contributed to 247Connect product launch through research-driven messaging strategy that simplified technical complexity and drove demo requests across web, email, and social channels. Absolutely loved working with the rest of their marketing team and would do it again!