Social media strategy | Hair salon
Erika Mané
Extensions by Gil | Social Media Management
Client: Extensions by Gil - Hair Extension Specialist
Location: Orlando, Florida
Industry: Beauty & Hair Services
Project Duration: 4 weeks (ongoing)
Platforms: Instagram, TikTok, Facebook
The Challenge
Extensions by Gil, a new luxury hair extension business in Orlando, needed a professional social media presence to attract clients and showcase their expertise. The business had minimal online visibility and required consistent, high-quality content across three platforms to build brand awareness and drive bookings.
Key Pain Points:
No established social media presence
Limited time for content creation
Need for platform-specific content strategy
Required professional branding and consistent posting schedule
The Solution
I developed and executed a comprehensive 1-month social media management strategy that included:
Content Creation:
60 professionally edited videos across Instagram Reels, TikTok, and Facebook
Custom video editing with color correction, music selection, and text overlays
Mix of transformation showcases, educational content, behind-the-scenes footage, and client testimonials
Strategic Planning:
Comprehensive social media strategy document
1-month content calendar with optimal posting times
Content pillars: Transformations, Education, Behind-the-Scenes, Client Results
Written Content:
60 custom captions tailored for each platform
Platform-specific hashtag research and strategy
Copy optimization for Instagram, TikTok, and Facebook audiences
Brand Assets:
12 reusable Instagram story templates (Canva)
Consistent visual branding across all content
File organization and naming system for easy management
The Results (Week 1)
Instagram Performance:
📈 +5,300% increase in account reach
👥 108 accounts reached (significant growth for new account)
👁️ 356 total views across content
🌟 43.7% of views from non-followers (excellent for discovery and growth)
💬 27 total interactions (17 likes, 3 comments, 4 saves)
📊 15 accounts engaged with content
Content Performance Breakdown:
Reels: 83.1% of total views (video content driving results)
Stories: 16.9% of total views
Top performing post: 126 views
Key Insight: The dramatic increase in reach and high percentage of non-follower views indicates strong content strategy and algorithm performance. The 4 saves demonstrate valuable, reference-worthy content that users want to return to.
Project Impact
This project demonstrates my ability to:
Take a brand from zero to measurable growth in week one
Create platform-specific content that resonates with target audiences
Develop sustainable content systems for ongoing management
Deliver professional, high-quality assets on tight timelines
Optimize content for algorithm performance and discovery
Result: Successfully increased brand visibility by over 5,000% while establishing consistent posting schedule and professional brand presence across three platforms.
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Posted Oct 20, 2025
Developed a social media strategy for Extensions by Gil, boosting visibility by 5,000% in the first week.
