Social media strategy | Hair salon

Client: Extensions by Gil - Hair Extension Specialist Location: Orlando, Florida Industry: Beauty & Hair Services Project Duration: 4 weeks (ongoing) Platforms: Instagram, TikTok, Facebook

Extensions by Gil, a new luxury hair extension business in Orlando, needed a professional social media presence to attract clients and showcase their expertise. The business had minimal online visibility and required consistent, high-quality content across three platforms to build brand awareness and drive bookings.

Key Pain Points:

No established social media presence

Limited time for content creation

Need for platform-specific content strategy

Required professional branding and consistent posting schedule

I developed and executed a comprehensive 1-month social media management strategy that included:

60 professionally edited videos across Instagram Reels, TikTok, and Facebook

Custom video editing with color correction, music selection, and text overlays

Mix of transformation showcases, educational content, behind-the-scenes footage, and client testimonials

Comprehensive social media strategy document

1-month content calendar with optimal posting times

Content pillars: Transformations, Education, Behind-the-Scenes, Client Results

60 custom captions tailored for each platform

Platform-specific hashtag research and strategy

Copy optimization for Instagram, TikTok, and Facebook audiences

12 reusable Instagram story templates (Canva)

Consistent visual branding across all content

File organization and naming system for easy management

📈 +5,300% increase in account reach 👥 108 accounts reached (significant growth for new account) 👁️ 356 total views across content 🌟 43.7% of views from non-followers (excellent for discovery and growth) 💬 27 total interactions (17 likes, 3 comments, 4 saves) 📊 15 accounts engaged with content

Reels: 83.1% of total views (video content driving results)

Stories: 16.9% of total views

Top performing post: 126 views

Key Insight: The dramatic increase in reach and high percentage of non-follower views indicates strong content strategy and algorithm performance. The 4 saves demonstrate valuable, reference-worthy content that users want to return to.

Take a brand from zero to measurable growth in week one

Create platform-specific content that resonates with target audiences

Develop sustainable content systems for ongoing management

Deliver professional, high-quality assets on tight timelines

Optimize content for algorithm performance and discovery

Result: Successfully increased brand visibility by over 5,000% while establishing consistent posting schedule and professional brand presence across three platforms.