I spearheaded Flodesk's video marketing from ideation through production, developing core production processes and frameworks, content strategies, media kits, scripts, recordings, and edited videos.
Lack of video was barring Flodesk’s audience from product adoption and achieving email marketing success, so I introduced a video marketing strategy.
🎯 Objective
Eliminate all friction to Flodesk adoption.
📹Action
Developed and implemented a video marketing strategy, building core production processes, mobilizing media gear, scripting content, filming, and establishing a scalable approach.
⚡ Result
Produced and operationalized the creation of 30 short and long-form videos optimized for YouTube and multi-purposed for education and promotion.