ARAN Creative Studio | Email workflow copy and strategy

ARAN

is a creative studio specializing in branding, digital design, and art direction for clients worldwide. They're dedicated to transforming good ideas into exceptional brands by thoughtfully crafting compelling visual identities across print and digital mediums.

ARAN's Creative Directress, Claudia, hired me to help produce copy for the studio's email nurture sequence—a series of emails subscribers automatically receive after joining their email newsletter.

I took time to understand Claudia's vision and goals before diving into copywriting. After completing a first draft of the email copy and sharing recommended content strategies to boost engagement, I worked with Claudia to refine the email content.

The final result: ARAN's new welcome email sequence ✨

(Click each text link to view the emails)

Email #1: Introduction

Email #2: Does your brand pass the nightclub test?

Email #3: Give your idea the identity it deserves

Email #4: Our driving purpose