Flodesk brought me into their content marketing team as a Blog Writer at a time when the brand was focused on expanding its organic reach through thoughtfully-created SEO blogs. I produced two long-form SEO blogs each month, ranging from 2,000-5,000 words per article.

While boosting SEO rankings was a goal, it was not the goal. Flodesk placed the utmost priority on ensuring all content—whether SEO-focused or not—would provide genuine value for their audience. No content fluff or keyword-stuffing allowed.

With careful attention to brand voice and tone guidelines, I crafted monthly content that armed readers with information to grow their businesses while ensuring Flodesk remained a top-of-mind tool to help them get there.

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I love collaborating with clients in the way that feels most natural for them—whether that means communicating back and forth through Slack and Google Docs or hopping on a call to talk through edits.

First, Flodesk provides monthly SEO blog briefs complete with content focuses, word count, and keywords to target, plus any other must-haves.

Once all key details have been shared, I get to work writing. I start by outlining the blog and looking for any content gaps or areas that require additional research. I'm constantly seeking opportunities to add extra value for readers. I incorporate SEO keywords throughout in a way that feels natural—not forced.

I deliver a near-ready-to-publish first draft to Flodesk's content team for review, including images. If any changes to the blog are needed, I make edits as soon as possible and swiftly return the content for publishing.

Et voila! The content is handed off to Flodesk for final publishing 💫

I'm your girl. Explore my range of blog writing services, or schedule a discovery call with me to find a flow that works best for us.