Marketing Strategy, Copywriting, and Storytelling for Nonprofit
Jordyn Kerr
Overview
OneSight is the global vision care nonprofit on a mission to bring an eye exam and pair of glasses to the 1.1 billion people worldwide that lack access. Through charitable vision clinics and sustainable programming, OneSight is helping the world see.
The Ask
The organization was looking to grow its brand awareness by reaching new audiences and optimizing how potential and existing supporters experienced the brand online. They sought my support to act as a long-term partner in transforming their social media, content, and marketing strategy efforts.
The Solution
Year over year, I continued to create, implement, and analyze content and strategies across digital touchpoints. My primary focus has been to forge strong relationships with supporters through deepening brand storytelling and connected multi-channel campaigns.
Using storytelling as a catalyst for impact, I have crafted a powerful collection of evergreen OneSight patient, volunteer, and partner stories for use across brand touchpoints. I’ve also developed content strategies, copy, and creative assets for OneSight’s website, email, social media, community engagement, and internal communications in addition to producing over 70 blog posts.
My approach has been to foster ongoing engagement with existing supporters and engage new donors through impact storytelling and strategic communications while collaborating with global team members to ease internal processes.
The Results
With my help, OneSight began receiving higher engagement on digital channels and increased traffic across web and social. Internal teams were better equipped to contribute to impact storytelling efforts, and we were able to begin forging deeper connections with supporters through optimized strategies.
10,000+ Followers organically gained across channels
50,000+ Profile visits across channels
1,000,000+ Individuals reached through social media
20 Multi-channel Campaigns activated
32 Countries represented in stories
Jordyn's work has far exceeded our expectations. The social content she created was strategic, innovative, and done with a global mindset. OneSight has to be adaptable and flexible, and Jordyn was there to deliver amazing work and results at every turn. We have been blown away by the level of partnership. Creatively Wired seamlessly integrated into our team to expand our capabilities and impact. Jordyn helped us continually optimize our channels, day in and day out. On top of amazing project work, there was the benefit of working with a partner who truly had our best interest in mind all the time and knew how to act on it.”
Megan OneSight Associate Director, Global Marketing
