📱 Sr. Social Media Manager | IMVU
Kayla Torres
📱I worked with IMVU to develop content & social strategy for Instagram, TikTok, YouTube, and Twitter to grow platform users and increase social engagement
🎯 The Goal
Increase the number of players using the latest in-game features launched and grow social engagement
✏️ The Process
Audience Research and Survey Analysis
Insight Development and Content Strategy
FAQs & educational media
ambassador UGC for player-perspective content
consistent content calendar
Content Design
video shorts
images for organic posts and paid ads
SEO-optimized FAQs & blogs
newsletters
Community Engagement
incentivized participation
UGC contests
proactive comment engagement
🧾 The Results
1.5 million new users in 12 months
$800K in digital sales
95% increase in average Reels viewership
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Posted Feb 6, 2025
I worked with IMVU on content & social strategy on Instagram, TikTok, and Twitter to increase new feature adoption and increase social media engagement.
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