Introduction:

Krivy Co is an Ecommerce Performance Marketing Agency that has its strong roots tied to Marketing Automation. We have helped more than 500+ Businesses over the Span of 3 years. Krivy Co is a Multinational company and has widespread operations in the Netherlands, India, and the US.

Profile:

Marketing Automation Strategist:

A results-oriented Marketing Automation Strategist with a proven track record of driving revenue growth through data-driven campaigns and automated workflows. Skilled in crafting and executing effective email marketing strategies, nurturing leads, and optimizing customer journeys. Proficient in a wide range of CRM and Marketing Automation tools, including Klaviyo, Zoho, Salesforce, Mailchimp, MoEngage, CleverTap, and more.

Key Responsibilities:

Strategic Planning: Collaborate with cross-functional teams to develop and execute comprehensive marketing automation strategies aligned with business objectives.

Data-Driven Optimization: Leverage advanced analytics to gain deep insights into customer behavior, identify trends, and optimize campaigns for maximum ROI.

CRM Automation Expertise: Proficient in utilizing industry-leading platforms to build, implement, and manage complex marketing automation workflows, including:

Email & SMS Marketing: Crafting personalized email & SMS campaigns to nurture leads, drive conversions, and retain customers.

Lead Scoring and Segmentation: Implementing robust lead scoring models to prioritize high-quality leads and tailor personalized messaging.

CRM Integration: Seamlessly integrating marketing automation with CRM systems to provide a unified view of customer interactions and optimize sales processes.

Sales Automation: Collaborating with sales teams to automate repetitive tasks, improve sales efficiency, and accelerate deal closure.

Workflow Automation: Implementing automated workflows to streamline processes, increase efficiency, and enhance customer experiences.

Cross-Functional Collaboration: Working closely with design, development, and sales teams to ensure seamless campaign execution and alignment with overall marketing objectives.