Marketing Automation Specialist || GaneshaSpeaks.com

Rohan Mehta

0

Email Marketer

Email Development

Marketing Automation Strategist

Clevertap

Introduction:

Initiated in 2003 with a definitive vision, GaneshaSpeaks.com is a pioneer brand in more ways than one. Back then, the E-commerce space was yet in its infancy, and the examples to follow were far and few. However, the aim and vision of the company were set from day one – to streamline a scattered, directionless astrology market. GaneshaSpeaks.com is a flagship brand of Wellness Technologies Pvt Ltd. The company has become the ‘Numero Uno’ astrology website in India, and now it also boasts an impressive portfolio of many products, services, and brands.

Profile:

Product Marketing & Product Development:

Managed end-to-end Online Marketing & Sales for TTA Services.
Monitored online trends, conversations, and innovations to optimize strategies.
Measured and evaluated brand digital performance to present weekly findings to management. 
Increase in Revenue by 50% for Talk To Astrologer.
Examining KPIs daily & optimizing top-performing pages and campaigns.
Analyzing campaign KPIs, trends, prices, and changes in user behavior for achieving E-Commerce Revenue, Conversion Rate, & Marketing ROI goals.

Marketing Automation: 

Execute marketing campaigns using marketing automation tools such as CleverTap & MoEngage.
Develop user segments based on their behavior on the website like product view & cart abandonment.
Designing journeys that trigger marketing communication based on predefined events done by the user.
Monitoring Email Delivered Ratio, Click Rate, Open Rate, and Conversion Ratio daily.
Used Channels like Emails, Web-Push, App-Push, SMS & In-App Notifications to drive user engagement.

Tools:

MoEngage
CleverTap
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Posted Dec 12, 2024

GaneshaSpeaks is an online astrology service and e-commerce brand since 2003. Their customer base is present across 180 countries.

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Clients

GaneshaSpeaks

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Email Marketer

Email Development

Marketing Automation Strategist

Clevertap

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