Social Media Community Manager & Strategist

- Identified and capitalized on current trends, memes, social holidays, and pop culture in the fast-paced world of social media and proposed content ideas for @dunkin

- Create awareness for Dunkin's "Sunrise Batch Hot Coffee" campaign aimed at reaching a younger audience of coffee enthusiasts

- Use social listening tool Sprinklr to monitor comments, sentiment of posts and engage with the audience to maintain a strong online community

- Worked effectively with brand and marketing teams to obtain approvals for creative content, ensuring brand consistency

- Managed the Instagram, Twitter, and Facebook accounts and helped craft compelling social media copy to become approachable with our target audience

- Researched social trends, valuable insights, and reported them with the broader team to optimize our strategy