Social Media Community Manager & Strategist
Tani Lopez
- Identified and capitalized on current trends, memes, social holidays, and pop culture in the fast-paced world of social media and proposed content ideas for @dunkin
- Create awareness for Dunkin's "Sunrise Batch Hot Coffee" campaign aimed at reaching a younger audience of coffee enthusiasts
- Use social listening tool Sprinklr to monitor comments, sentiment of posts and engage with the audience to maintain a strong online community
- Worked effectively with brand and marketing teams to obtain approvals for creative content, ensuring brand consistency
- Managed the Instagram, Twitter, and Facebook accounts and helped craft compelling social media copy to become approachable with our target audience
- Researched social trends, valuable insights, and reported them with the broader team to optimize our strategy
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Posted Dec 15, 2023
Identified trends, created content for @dunkin's "Sunrise Batch Hot Coffee" campaign, used Sprinklr for community engagement, and managed social media accounts.
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Clients
Jones Knowles Ritchie
Dunkin'
