Social Media Strategist

• Produced a social media strategy @INFINITIUSA in partnership with key stakeholders across the company including @INFINITI

• Researched on market, cultural and platform trends and audience preferences to create engaging and relevant content

• Used social listening tools like Sprinklr for community management or research on consumer sentiment to enhance targeting and report on campaign performance

• Collaborated with internal team to craft engaging ad copy that maximized campaign effectiveness

• Worked with internal teams to brainstorm on-brand, culturally relevant content ideas and campaigns (paid and organic)

• Collected, analyzed, and used social data to inform and drive change

• Organized, prioritized, and managed multiple projects under strict deadlines

Ability to collect, analyze, and use social data to inform and drive change

• In addition, consulted on best practices, designed creative assets, strategized and launched organic/paid social campaigns, produced copy and analytic reports from Instagram, TikTok/Facebook/Twitter